I really wonder if Internet marketers are looking at the same thing. One guy says the new iPad is great and another guy says it’s trash. And this goes on and on for just about every product, marketing wise related or not, that I can think of. Really makes me wonder whose eyes are glued on straight and who needs a new pair of glasses. Okay, there is a reason for this odd little rant and I’m going to get right to it…so hang in there.As Internet marketers, we are trying to reach our target market the best way we know how. Agree with me so far? Okay, we don’t all agree on the methods to use (some use article marketing, some pay per click) but we do agree that if we don’t give our target market the experience that they’re looking for when they come to our site, they are NOT going to buy from us. With me so far?

Okay, we run through all this trying to try to optimize that knowledge. With our piece of information, if that’s the method we use, we try to publish major and major with all one. We strength try out with different supply boxes to observe which single performs stronger. With our sales pages, we transforms head-lines to observe which single pulls stronger. With our squeeze pages we try different affairs. We be trying and tweaking until we approach up with conversion figures that we’re ready with. And however then, we don’t halt. We are forever attempting to optimize our selling campaigns. I reckon we could all fit on this.However, what we can not appear to fit on, and this is where I hold to wonder if we’re all looking at the identical matter, is how to interpret those consequences. John Doe approach to me and says he’s being paid a two% conversion on his sales page after only single try and I state, “Hey, that’s solid! Path to go!” Jim “I’m Never Satisfied” Jones says, “That’s pitiful” and immediately dismisses the venture as an abysmal collapse.

Did I miss something here? Possess I been on the turnip truck too far. I understand that Jim Jones is likely a seven figure earner and anything fewer than a 10% conversion to him is crap, however on that point are public in this industry who given kill for a two% conversion their 1st shot away of the gate.Point is, when you see at affairs, you hold to see at them objectively. You blogging to the bank 2010 bonus can not let your personal “wish list” get in the direction. You hold to see at industry averages and criteria to find out where you are and where you want to be. Pie in the sky is departing to get you killed because it’s departing to goal up discouraging you. Before you take Jim Jones’ pooh-pooh of your conversion as gospel, take a see at what the industry says when it comes to it.